At Sunday’s Otterbein University (Ohio) graduation and commencement ceremony, many words of wisdom were shared with us graduates to reflect on. Our guest speaker was Meg Crofton, President of Walt Disney Parks and Resort Operations, United States and France. Ms. Crofton spoke about the importance of “brand,” certainly a critical piece of Disney’s success. The bulk of her message, though, was spent sharing these five tips for developing “Brand You.”
1. – Be a person, not a persona. A persona is an image a person puts forward in social situations. Instead, be who you really are.
2 – Your personal brand is the whole you, both personal and professional. Everything you do or say contributes to your brand.
3 – Be authentic in all things. Be true to your values. Be fully present to those around you.
4 – Be a lifelong learner. Formal education is the foundation for learning, not the end of it.
5 – Choose a positive attitude. You want your presence to bring energy into a room, not drain the room.
Did you attend any graduations this year? What words of wisdom did you hear?
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Tuesday Tidbits are weekly messages I send to my leadership team. They are generally short & sweet, often focused on leadership or teamwork, always positive and, hopefully, motivational. I hope you also find some meaning in them.
