Newslink: Leadership

Welcome To The Influence Project

At its most basic level, leadership is influence.  Sometimes, the influence can lead us to a place we don’t want to go.  Have you been sucked in by “The Influence Project” tweets?  I admit, I was curious the first time I saw a tweet that stated “You are more influential than you think,” with a FastCompany link.  Instead of informative content discussing influence, I was disappointed to see it was simply a contest of sorts to see which person could get (read: influence) more people to click on the link.  I felt tricked and annoyed and bypassed all future invitations.  However, my interest was piqued and I wondered what FastCompany was trying to prove with this experiment.  Click HERE for the explanation, provided by Mark Borden in his July 5 article.

Newslink: Leadership features articles about the development and practice of leadership skills in today’s business world.

Bookmark and Share

About these ads
Explore posts in the same categories: Leadership In The News, Technology

Tags: , ,

You can comment below, or link to this permanent URL from your own site.

4 Comments on “Newslink: Leadership”


  1. [...] The Influence Project My July 17 post shared a link to an article about Fast Company‘s “The Influence Project.”  [...]


  2. This is a great article about the project from the perspective of disgruntled participants like yourself. I’m not surprised it’s being hijacked!
    http://blogs.sfweekly.com/thesnitch/2010/07/social_media_tools.php

  3. El Says:

    Thanks, Kristen. I’m just an “average” social media participant. Thanks for appreciating the perspective! El


  4. Well it seems the average person became disgruntled after giving it a try and quickly realizing they’d been mislead. Who would have thought??

    As a PR person myself, I especially enjoyed the SF Weekly article because it contains a link to the original marketing pitch so you can see the vast differences between the ideas proposed in the pitch and the path that Fast Company took them down. If this simple Twitter idea became so misguided, I can only imagine the carnage that would have resulted if they decided to tackled the pitch’s other ideas.

    Anyways, I’m happy I don’t feel like the only nerd who knows or cares about this situation. Thanks for keeping people like me up to date on this story!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 1,495 other followers

%d bloggers like this: